How intoGo In-App Advertising Works for Businesses

By Zachary Schwartz

Image courtesy of intoGo.com

Want to make sure people are finding you on the intoGo app? Want to make sure those 400 likes becoming 400 visits to your business? Or maybe you're trying to make sure you're getting the engagement and online purchases from the intoGo app? If so, read on and learn how the intoGo app works and what benefits it provides your business.

The intent of intoGo is to help our users find places to go and spend their money.  They open intoGo specifically to look for things to do and places to go.  This presents a number of opportunities for businesses to steer individuals and families right to their door.  We’re talking about online matchmaking for businesses at its finest.

While your business may already be listed on intoGo, there are many advantages to boosting your business’ visibility by becoming a promoted partner. Boosting your business on intoGo means showing up in places you normally wouldn’t.  Just like Facebook, Google and Yelp, every relevant business is included in our database, but those businesses that want more visibility can take advantage of premium placement.  What this means on intoGo is that for every ten swipes we show a promoted partner, while any business that is not promoted only shows up once. This means promoted partners show up much more frequently in the swipe deck. 

The second way that promoted partners get more visibility is that they get placed at the top of a relevant category.  Click on any intoGo category, and you will see two promoted partners at the top of the results.  The remainder of the results below them can run into hundreds of relevant businesses.  If your business is not promoted, you can see how easy it would be to get lost in the shuffle. Promoted partners, on the other hand, have a distinct advantage since they stay top of page and top of mind.

The other place that promoted partners have an edge is on their competitor’s pages.  If a business is not a promoted partner, whenever an intoGo user clicks on their listing, an area appears for other similar businesses in the “You Might Also Like” section.  This section is a user-generated list of results meaning users who like your business also like these. Promoted partners will have premium placement within this section providing they fall into these user generated results.

Want to Block the Competition?

On the other hand, with our Pathfinder promotional package, a promoted partner will block competing businesses from appearing on your page.  That’s because included with the Pathfinder package is the exclusion of the “You Might Also Like” area.  The last thing we want to do is point a customer to a business similar to yours and this feature ensures that never happens. 

Becoming a promoted partner also allows businesses to do other things designed to turn our users into your customers.  Want to add a call-to-action button to your listing?  Our Pioneer, Pathfinder and Voyager packages allow you to do just that.  Want to add a coupon and notify all your intoGo fans about it?  No problem, since the Pioneer, Pathfinder, and Voyager promotional packages allow you to do that as well.  These three packages also unlock all the analytics, which will help you hone your page so you can attract even more customers.

Best of all, becoming a promoted partner on intoGo is both user-friendly and cost-effective.  If you’re interested in learning more about how intoGo can help you generate more exposure and get more customers, fill out the form below.  Because when it comes to helping Jacksonville residents find fun faster, it doesn’t get any easier than intoGo.

It's Quick & Easy to Leverage intoGO

Be sure to visit www.intoGo.com and click “Manage My Business”. From there you can claim your intoGo page and edit the information within. If you’d like, you can view some of your analytics or upload a coupon. Take control of your image and make sure all the information is accurate. All of the above is entirely free!

Zachary Schwartz grew up in a heritage of print guide magazines to help people explore communities. While working to create a new magazine in 2013, he decided to take his families company online. This was no small feat and it began over four years ago. Since then he's undergone four attempts trying to solve the same problem of helping people explore a community online. From website to website to app, Zachary built TheCity.Guide in Jacksonville, FL and won OneSpark in 2015 for Technology. He's recruited what the Business Journal calls "The Best Tech Team in Jax"! His latest attempt, intoGo, is quickly gaining traction in the market with over 15,000 users in its' first few months. Zachary is set on making it easier for people to find things to do and he's making great progress towards that goal!